Why can't I create a mailing directly from the people search?

To create a mailing directly from Find and People, the people need to have consent to email mailings registered.
How do I do it?
Add consent
  1. Select one or more people.
  1. Click Bulk update if you've selected several.
  1. Check consent and click Save.
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Create the mailing
  1. Filter by people who have consent to email campaigns.
  1. Create mailing is now available to select.
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