A good newsletter starts with two simple questions:
- Why am I sending this?
- And to whom?
❔ How should I think about it?
Purpose
Start by defining the purpose of the newsletter. Common purposes include product updates, webinars, blog posts, or events.
Recipients
Decide who you're sending to. In Lime Go, you can segment recipients using Tags or Relation status. Create a tag for the people who want to receive the newsletter and use it when creating the mailing.
The person must have a valid email address on the person card in order to be included in the mailing.
Subject line
The length of the subject line isn't decisive. The most important thing is that it's informative and makes the recipient want to open the email.
Opening headline
Make sure the opening headline summarizes the entire email.
Content
Tailor the content to your target audience. Think about what engages them specifically, and always include a clear call to action.
Footer
Always include company information, social media icons, and an unsubscribe link.
📽️ You can also see a video guide below: